CROMFORD LEATHER

FIT FOR ROCK AND ROYALTY

Founded in London more than 50 years ago as The General Leather Company, Cromford Leather Company was renamed in 2016 after Cromford, Derbyshire – the birthplace of the Industrial Revolution. A celebration of British craftsmanship and manufacturing, its bespoke creations have graced the pages of The Rake and been worn by clients ranging from Paul Weller to Queen Elizabeth II.

OUR BRIEF

To complete the company’s reinvention, a more modern brand was needed to carry Cromford Leather Company into the 21st century – turning a traditional, old-school Savile Row tailoring company into one that would appeal not only to an exclusive clientele, but also to stylish movers, shakers and Instagram influencers.

OUR ANSWER

A celebration of old and new, the rebrand drew inspiration from Cromford’s industrial past, mixed with 21st-century film-industry cool. The distinctly British greyhound icon that stands alongside the logo sprang from an old painting in Cromford’s historic pub, while the typeface and colour palette imply strength and luxury.

STAR QUALITY

Forging film-industry connections was always part of founder Pauline Harris’s masterplan for the brand. A collaboration with the Kingsman film franchise saw Cromford Leather Company’s sheepskin jackets worn by Colin Firth and Channing Tatum, and Brad Pitt wore a bespoke Cromford lamb suede jacket in Allied – nominated for Best Costume Design at the Oscars.

THE IMPACT

The new brand has helped raise the company’s profile, and it is loved by A-listers and style magazines alike. Idris Elba glimpsed a jacket while driving past the Chiltern Street shop and raced back to buy it in time to wear to a premiere at the Sundance Film Festival.

WHAT THE CLIENT SAID

“Our branding now reflects the level of craftsmanship, luxury and experience that we have to offer, as well as perfectly conveying the personality of our company. It’s opened the door to high profile collaborations and new sales channels. We couldn’t be happier with the result.”

PAULINE HARRIS
FOUNDER, CROMFORD LEATHER COMPANY