A vibrant colourful visual language captures the positive energy and fun that is associated with public engagement programmes while still representing a serious and considered organisation. The logo marque pillars were developed as part of a visual language that represent engagement and are used across a range of products and services including conferences, accreditation and training programmes.
The National Co-ordinating Centre for Public Engagement (NCCPE) do brilliant work with universities to promote the practice and benefits of academic public engagement for mutual benefit. Part publicly funded, NCCPE were moving into a more self-funding business model and their brand needed to be fit-for-purpose.
Launching at the Engage Conference at the Royal Marriot Hotel, the brand has been hailed a huge success and was rolled out across the event environment, collateral, award trophies and certificates, and communication templates.